This is not really a new brand, but I just recently come in contact with it. The product claimed to be authentic Italian ice cream, but I don't know how authentic it is when the company is based in Dallas, TX. Either way, I tried the Double Dark Chocolate flavor, since I am a chocoholic(duh!). The ice cream itself is very rich, and creamy. It seems to have a lower air content than other ice cream, which is usually how gelato is. Texture is very nice and smooth. However, for a dark chocolate flavor, it is a bit too sweet. The bitterness of the dark chocolate was very subtle, and almost none.
I give it a 6 out of 10.